The Feed is a cool website where you have the chance of giving on of your friend a custom iPhone cover.

The concept is called Pimp A Phone and involves designing custom iPhone covers:

It’s easy to take part:

• Tell the people at The Feed who you want to gift using Twitter with the hashtag #pimpaphone
• Or leave a comment on the site with the details of the person you want to gift

If you’re lucky you could be surprising your friends with a super thing to ‘pimp’ their iPhone with.